The PVC morale patch is a soft emblem made out of flexible and customizable PVC engaging with cultures like militaria, skateboarding and gaming. These patches have irreverent references and bold typography or niche sayings accompanied by production techniques like four-color process printing for photorealistic effects. Cultural approach is important, such as avoiding controversial symbols in conservative markets but welcomed in friendlier markets like British humor in the UK and otaku culture in Japan. The patches are popularly attached using Velcro and sew-on methods which has global appeal to youth as well as niche communities.
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