Custom branding can be enhanced with embroidered patches like 3D puff stitch, placed on the crown, brim, or backstrap of the hats. Other custom branding types include embroidered patches, branded PVC patches for outdoor use, and subtle knit tag branding. Culturally, these caps are considered less formal and fit in with streetwear as opposed to the more stylish, minimalist luxury fashion. The caps are mostly paired with urban and athletic clothing. Because of the mesh and ventilation which are ideal for warm climates, these hats are very popular at music festivals.