Each custom keychains, like other personalized items, celebrates individuality by allowing patrons to engrave names, initials, and important dates. They are made of various materials such as letter and can be purchased embossed, metallic parts which can undergo laser engraving, and even wood with burned designs. These are popular in the gift market for weddings or anniversaries. With added birthstone charms or mini photo frames, they become incredibly personal and sentimental. Adaptations include the use of East and Western minimal calligraphy ink with added Western minimal typography, showcase the cultural significance in personal gifting.