An embroidery keychain has intricate designs sewn into leather or fabric which merges art and everyday life. The material is carefully etched with various logos, portraits, or patterns using Tajima machines. These intricate machines perform meticulous stitching called embroidery. They also offer 3D puff embroidery and theatrical metallic thread embroidery. These keychains tend to appeal to luxury brands, artisans, or heritage brands because they are often released in limited-edition collections. Both sashiko and kantha work serve the purpose of celebrating craftsmanship because they are traditional Japanese and Indian embroidery techniques, but are also providing a premium feel to the touch.